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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Video Marketing Lessons from Jimmy Kimmel

Marketing Lessons from Jimmy Kimmel

Twerking. Miley Cyrus made it notorious, Jimmy Kimmel made it hilarious. Here's how the talk show host executed a "newsworthy" viral video hoax, and what marketers can learn from it. more

Television Has Web TV Reached a Tipping Point?

Has Web TV Reached a Tipping Point?

While the web TV industry is still waiting for its first blockbuster hit, the big players are starting to invest in quality content and audiences are slowly coming out for a look, reports media writer Aymar Jean Christian. more

The Sparkbeat The Muppets’ Branded Entertainment Genius

The Muppets’ Branded Entertainment Genius

An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets. The Jim Henson-created franchise has been in a slump for… more

The Sparkbeat Is YouTube Trying to Kill Cable TV?

Is YouTube Trying to Kill Cable TV?

Next year, YouTube will launch roughly 100 channels in collaboration with entertainment heavyweights like Madonna, Ashton Kutcher and Emmy-nominated producer Anthony Zuiker (CSI). A couple of major production companies are linked to the new online… more

The Sparkbeat YouTube Famous: Making Money with Online Video

YouTube Famous: Making Money with Online Video

In light of Alex Rowland’s latest column on the rise of performance-based online video advertising we thought we’d share a few strategies that some of the top independent content creators on YouTube are using to make money. Lots of money. As it… more

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