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The Wilderness Online: Best of the Web – Vol. 11

SAS plans a wedding, the Arcade Fire gets interactive, and the jingle makes a comeback in this week’s roundup of content, media and travel marketing links.

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Make Your Own Media: Best of the Web – Vol. 7

Old Spice goes viral, Slate goes long and Cathay Pacific gets connected in this week’s roundup of content, media and travel marketing links.

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Engagement Checkup: Airlines on YouTube

In this week’s engagement checkup, we examine how airlines are using the video-sharing site to recruit, inform and entertain potential passengers. In true YouTube fashion, results range from the banal to the outrageous.

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Engagement Checkup: This Week on Twitter

Welcome to our biweekly engagement checkup, where we examine how brands are using social media to connect with customers—and how customers are responding. In this first edition we round up our favourite airline tweets of the week.

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