Transparency is the New Marketing
Whether you’re talking about content marketing, customer service or the business model itself, brand transparency is the key to success in a digital world, suggests marketing consultant Avi Dan. more
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Topic: zappos
Branding Fun: The Rise of Playfulness at Work
We’re used to seeing work and play as opposites. But adding a little playfulness to the workplace makes for more creative employees and more attractive brands, explains Dutch creative consultant Annemarie Steen. more
Open Book Branding: Truth, Transparency and Trust in Marketing
Being an open book may seem scary to most businesses but in a world of YouTube, blogging and social networking it’s simply good branding. Marketing veteran and @BrandsConf presenter Hank… more
New Marketing Man: Q&A with Chris Brogan
You’ve heard of Chris Brogan. His New York Times bestseller, "Trust Agents" (with Julien Smith), was one of the biggest marketing books of 2009. His business blog… more
Know Your Medium: The Marshall McLuhan Plan
Andrew Davis from Tippingpoint Labs explains what the late media guru can teach us about social media marketing. more
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