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	<title>Comments on: The Future of Branded Entertainment: Q&amp;A with Brent Friedman</title>
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	<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/</link>
	<description>Good ideas about content, media &#38; marketing</description>
	<lastBuildDate>Tue, 22 May 2012 22:49:49 +0000</lastBuildDate>
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		<title>By: Finding the Story: Five Lessons from StoryWorld 2011 &#124; Sparksheet</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-19383</link>
		<dc:creator>Finding the Story: Five Lessons from StoryWorld 2011 &#124; Sparksheet</dc:creator>
		<pubDate>Mon, 14 Nov 2011 16:37:19 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-19383</guid>
		<description>[...] heard countless examples of transmedia stories “co-created” with fans, from Brent Friedman’s branded TV series Valemont, to Jim Babb’s playful Socks, Incorporated. Transmedia pioneer and [...]</description>
		<content:encoded><![CDATA[<p>[...] heard countless examples of transmedia stories “co-created” with fans, from Brent Friedman’s branded TV series Valemont, to Jim Babb’s playful Socks, Incorporated. Transmedia pioneer and [...]</p>
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		<title>By: Juanjo Brizuela</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-16649</link>
		<dc:creator>Juanjo Brizuela</dc:creator>
		<pubDate>Fri, 02 Sep 2011 14:08:52 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-16649</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Un buen artículo de Brent Friedman hablando de &quot;Branded Entertainment&quot; http://t.co/UykrdoK #branducers2011&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Un buen artículo de Brent Friedman hablando de &quot;Branded Entertainment&quot; <a href="http://t.co/UykrdoK" rel="nofollow">http://t.co/UykrdoK</a> #branducers2011</span></span></span></p>
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		<title>By: ignasi pardo</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-16650</link>
		<dc:creator>ignasi pardo</dc:creator>
		<pubDate>Fri, 02 Sep 2011 14:05:33 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-16650</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Un buen artículo de Brent Friedman hablando de &quot;Branded Entertainment&quot; http://t.co/UykrdoK #branducers2011&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Un buen artículo de Brent Friedman hablando de &quot;Branded Entertainment&quot; <a href="http://t.co/UykrdoK" rel="nofollow">http://t.co/UykrdoK</a> #branducers2011</span></span></span></p>
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		<title>By: Jaume</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-16648</link>
		<dc:creator>Jaume</dc:creator>
		<pubDate>Fri, 02 Sep 2011 13:57:48 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-16648</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Un buen artículo de Brent Friedman hablando de &quot;Branded Entertainment&quot; http://t.co/UykrdoK #branducers2011&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Un buen artículo de Brent Friedman hablando de &quot;Branded Entertainment&quot; <a href="http://t.co/UykrdoK" rel="nofollow">http://t.co/UykrdoK</a> #branducers2011</span></span></span></p>
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		<title>By: roland</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-16456</link>
		<dc:creator>roland</dc:creator>
		<pubDate>Tue, 30 Aug 2011 13:12:59 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-16456</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @sparksheet: The Future of Branded Entertainment: Q&amp;A with Brent Friedman http://t.co/VPcu8Lp&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @sparksheet: The Future of Branded Entertainment: Q&amp;A with Brent Friedman <a href="http://t.co/VPcu8Lp" rel="nofollow">http://t.co/VPcu8Lp</a></span></span></span></p>
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		<title>By: Erika Harrison</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-15630</link>
		<dc:creator>Erika Harrison</dc:creator>
		<pubDate>Sat, 13 Aug 2011 00:44:18 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-15630</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @wgos: Stay tuned Saloners! We&#039;re busy cooking up Salon news + Brent Friedman&#039;s return visit to #yvr http://ow.ly/622El cc...&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @wgos: Stay tuned Saloners! We&#39;re busy cooking up Salon news + Brent Friedman&#39;s return visit to #yvr <a href="http://ow.ly/622El" rel="nofollow">http://ow.ly/622El</a> cc&#8230;</span></span></span></p>
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		<title>By: Whats Going on Salon</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-15631</link>
		<dc:creator>Whats Going on Salon</dc:creator>
		<pubDate>Sat, 13 Aug 2011 00:40:24 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-15631</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Stay tuned Saloners! We&#039;re busy cooking up Salon news + Brent Friedman&#039;s return visit to #yvr http://ow.ly/622El cc @fusionspark #MtMNet&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Stay tuned Saloners! We&#39;re busy cooking up Salon news + Brent Friedman&#39;s return visit to #yvr <a href="http://ow.ly/622El" rel="nofollow">http://ow.ly/622El</a> cc @fusionspark #MtMNet</span></span></span></p>
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		<title>By: #MediaTrendsObserver</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-13825</link>
		<dc:creator>#MediaTrendsObserver</dc:creator>
		<pubDate>Wed, 29 Jun 2011 03:57:38 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-13825</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @fernandocarrion: The Future of Branded Entertainment: Q&amp;A with Brent Friedman http://lnkd.in/Va4iSR&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @fernandocarrion: The Future of Branded Entertainment: Q&amp;A with Brent Friedman <a href="http://lnkd.in/Va4iSR" rel="nofollow">http://lnkd.in/Va4iSR</a></span></span></span></p>
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		<title>By: Fernando Carrion</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-13819</link>
		<dc:creator>Fernando Carrion</dc:creator>
		<pubDate>Wed, 29 Jun 2011 02:28:06 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-13819</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;The Future of Branded Entertainment: Q&amp;A with Brent Friedman http://lnkd.in/Va4iSR&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">The Future of Branded Entertainment: Q&amp;A with Brent Friedman <a href="http://lnkd.in/Va4iSR" rel="nofollow">http://lnkd.in/Va4iSR</a></span></span></span></p>
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		<title>By: Peter Morrison</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-10267</link>
		<dc:creator>Peter Morrison</dc:creator>
		<pubDate>Tue, 10 May 2011 00:01:14 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-10267</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @fusionspark: Here&#039;s an interview with @bfree63, re #Transmedia  http://sparksheet.com/the-future-of-branded-entertainment-qa-with-br ...&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @fusionspark: Here&#39;s an interview with @bfree63, re #Transmedia  <a href="http://sparksheet.com/the-future-of-branded-entertainment-qa-with-br" rel="nofollow">http://sparksheet.com/the-future-of-branded-entertainment-qa-with-br</a> &#8230;</span></span></span></p>
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		<title>By: Brent Friedman</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-10266</link>
		<dc:creator>Brent Friedman</dc:creator>
		<pubDate>Mon, 09 May 2011 23:30:40 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-10266</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @fusionspark: Here&#039;s an interview with @bfree63, re #Transmedia  http://sparksheet.com/the-future-of-branded-entertainment-qa-with-br ...&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @fusionspark: Here&#39;s an interview with @bfree63, re #Transmedia  <a href="http://sparksheet.com/the-future-of-branded-entertainment-qa-with-br" rel="nofollow">http://sparksheet.com/the-future-of-branded-entertainment-qa-with-br</a> &#8230;</span></span></span></p>
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		<title>By: Russell Sparkman</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-10265</link>
		<dc:creator>Russell Sparkman</dc:creator>
		<pubDate>Mon, 09 May 2011 23:27:59 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-10265</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Here&#039;s an interview with @bfree63, re #Transmedia  http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/ #WOMMA&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Here&#39;s an interview with @bfree63, re #Transmedia  <a href="http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/" rel="nofollow">http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/</a> #WOMMA</span></span></span></p>
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		<title>By: BRAND CONTENT= CANDY</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-9607</link>
		<dc:creator>BRAND CONTENT= CANDY</dc:creator>
		<pubDate>Sat, 02 Apr 2011 04:29:53 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-9607</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Russell Sparkman: THX! RT @vistaconcept: http://su.pr/1cOuNY It&#039;s not creators &amp; audience, it&#039;s co-collaborators... http://bit.ly/hfUo9z&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Russell Sparkman: THX! RT @vistaconcept: <a href="http://su.pr/1cOuNY" rel="nofollow">http://su.pr/1cOuNY</a> It&#39;s not creators &amp; audience, it&#39;s co-collaborators&#8230; <a href="http://bit.ly/hfUo9z" rel="nofollow">http://bit.ly/hfUo9z</a></span></span></span></p>
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		<title>By: Brent Friedman</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-9598</link>
		<dc:creator>Brent Friedman</dc:creator>
		<pubDate>Fri, 01 Apr 2011 21:15:11 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-9598</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @vistaConcept: http://su.pr/1cOuNY &quot;.. now you don’t have creators and audience, you have co-collaborators.&quot; ~ @BFree63 ( via @Fusion ...&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @vistaConcept: <a href="http://su.pr/1cOuNY" rel="nofollow">http://su.pr/1cOuNY</a> &quot;.. now you don’t have creators and audience, you have co-collaborators.&quot; ~ @BFree63 ( via @Fusion &#8230;</span></span></span></p>
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		<title>By: Nelson Rodriguez</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-9596</link>
		<dc:creator>Nelson Rodriguez</dc:creator>
		<pubDate>Fri, 01 Apr 2011 18:44:16 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-9596</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;http://su.pr/1cOuNY &quot;.. now you don’t have creators and audience, you have co-collaborators.&quot; ~ @BFree63 ( via @FusionSpark &amp; @Sparksheet )&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content"><a href="http://su.pr/1cOuNY" rel="nofollow">http://su.pr/1cOuNY</a> &quot;.. now you don’t have creators and audience, you have co-collaborators.&quot; ~ @BFree63 ( via @FusionSpark &amp; @Sparksheet )</span></span></span></p>
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		<title>By: 5 posts about branded video content you may have missed &#124; PlayTheTV</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-9159</link>
		<dc:creator>5 posts about branded video content you may have missed &#124; PlayTheTV</dc:creator>
		<pubDate>Sat, 19 Mar 2011 09:25:05 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-9159</guid>
		<description>[...] The Future of Branded Entertainment: Q&amp;A with Brent FriedmanContent Marketer Russel Sparkman, speaks with Brent Friedman, executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects. [...]</description>
		<content:encoded><![CDATA[<p>[...] The Future of Branded Entertainment: Q&amp;A with Brent FriedmanContent Marketer Russel Sparkman, speaks with Brent Friedman, executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects. [...]</p>
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		<title>By: BRAND CONTENT= CANDY</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-8917</link>
		<dc:creator>BRAND CONTENT= CANDY</dc:creator>
		<pubDate>Fri, 11 Mar 2011 00:38:15 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-8917</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Randal Leeb-du Toit: RT @SamZises: The Future of Branded Entertainment: Q&amp;A with Brent Friedman http://bit.ly/9Tj3eW:  http://bit.ly/i3zdZj&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Randal Leeb-du Toit: RT @SamZises: The Future of Branded Entertainment: Q&amp;A with Brent Friedman <a href="http://bit.ly/9Tj3eW" rel="nofollow">http://bit.ly/9Tj3eW</a>:  <a href="http://bit.ly/i3zdZj" rel="nofollow">http://bit.ly/i3zdZj</a></span></span></span></p>
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		<title>By: Rand Leeb-du Toit</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-8915</link>
		<dc:creator>Rand Leeb-du Toit</dc:creator>
		<pubDate>Fri, 11 Mar 2011 00:28:22 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-8915</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @SamZises: The Future of Branded Entertainment: Q&amp;A with Brent Friedman http://bit.ly/9Tj3eW&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @SamZises: The Future of Branded Entertainment: Q&amp;A with Brent Friedman <a href="http://bit.ly/9Tj3eW" rel="nofollow">http://bit.ly/9Tj3eW</a></span></span></span></p>
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		<title>By: Jordan Yost </title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-8914</link>
		<dc:creator>Jordan Yost </dc:creator>
		<pubDate>Fri, 11 Mar 2011 00:23:58 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-8914</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @sparksheet: The Future of Branded Entertainment: Q&amp;A with Brent Friedman  http://bit.ly/dAcxpv #GreatRead #FutureIsNow&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @sparksheet: The Future of Branded Entertainment: Q&amp;A with Brent Friedman  <a href="http://bit.ly/dAcxpv" rel="nofollow">http://bit.ly/dAcxpv</a> #GreatRead #FutureIsNow</span></span></span></p>
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		<title>By: Sam Zises</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-8916</link>
		<dc:creator>Sam Zises</dc:creator>
		<pubDate>Thu, 10 Mar 2011 23:32:36 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-8916</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;The Future of Branded Entertainment: Q&amp;A with Brent Friedman http://bit.ly/9Tj3eW&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">The Future of Branded Entertainment: Q&amp;A with Brent Friedman <a href="http://bit.ly/9Tj3eW" rel="nofollow">http://bit.ly/9Tj3eW</a></span></span></span></p>
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		<title>By: Is Branded Entertainment a Good Advertising Fit for Your Company? &#171; O2 Media Blog</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-8571</link>
		<dc:creator>Is Branded Entertainment a Good Advertising Fit for Your Company? &#171; O2 Media Blog</dc:creator>
		<pubDate>Fri, 18 Feb 2011 20:56:34 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-8571</guid>
		<description>[...] while the future of branded entertainment looks rosy, it also presents a new set of questions that your company should be investigating to find a good [...]</description>
		<content:encoded><![CDATA[<p>[...] while the future of branded entertainment looks rosy, it also presents a new set of questions that your company should be investigating to find a good [...]</p>
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		<title>By: Joey Tanny</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-8563</link>
		<dc:creator>Joey Tanny</dc:creator>
		<pubDate>Thu, 17 Feb 2011 16:52:13 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-8563</guid>
		<description>Hi Oconnor,

Advertising has been a supporter of creativity and it&#039;s development. Indie artists have had their careers propelled by getting featured in commercials and producers make money by producing transmedia/commercials for brands, that allows them to create their own independent art. At the end of the day, the commercialization of art (and government subsidies) allows for artists to create. So while the term &quot;selling out&quot; might be relevant, it allows artists to create...

What do you think?</description>
		<content:encoded><![CDATA[<p>Hi Oconnor,</p>
<p>Advertising has been a supporter of creativity and it&#8217;s development. Indie artists have had their careers propelled by getting featured in commercials and producers make money by producing transmedia/commercials for brands, that allows them to create their own independent art. At the end of the day, the commercialization of art (and government subsidies) allows for artists to create. So while the term &#8220;selling out&#8221; might be relevant, it allows artists to create&#8230;</p>
<p>What do you think?</p>
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		<title>By: OCONNER</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-8561</link>
		<dc:creator>OCONNER</dc:creator>
		<pubDate>Thu, 17 Feb 2011 10:45:51 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-8561</guid>
		<description>With the Transmedia Succcess of these shows can Brand Managers keep their ears to the ground to predict what will be cool and fan worthy. 

There are proven formulas for the success of marketing and distributing films but what we used to call Underground Music or films which attract a cult like following like the Rocky Horror Picture Show.  How would a Transmedia Brandcasting Strategy have increased revenues so additional productions can be funded and distributedf?</description>
		<content:encoded><![CDATA[<p>With the Transmedia Succcess of these shows can Brand Managers keep their ears to the ground to predict what will be cool and fan worthy. </p>
<p>There are proven formulas for the success of marketing and distributing films but what we used to call Underground Music or films which attract a cult like following like the Rocky Horror Picture Show.  How would a Transmedia Brandcasting Strategy have increased revenues so additional productions can be funded and distributedf?</p>
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		<title>By: etio</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-8555</link>
		<dc:creator>etio</dc:creator>
		<pubDate>Thu, 17 Feb 2011 03:53:46 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-8555</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @tealn: On creating brand content, building &quot;a universe worthy of devotion.&quot; Q&amp;A with Brent Friedman- @Sparksheet http://t.co/nahbtHF&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @tealn: On creating brand content, building &quot;a universe worthy of devotion.&quot; Q&amp;A with Brent Friedman- @Sparksheet <a href="http://t.co/nahbtHF" rel="nofollow">http://t.co/nahbtHF</a></span></span></span></p>
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		<title>By: Teal Newland</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-8551</link>
		<dc:creator>Teal Newland</dc:creator>
		<pubDate>Wed, 16 Feb 2011 20:31:20 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-8551</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;On creating brand content, building &quot;a universe worthy of devotion.&quot; Q&amp;A with Brent Friedman- @Sparksheet http://t.co/nahbtHF&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">On creating brand content, building &quot;a universe worthy of devotion.&quot; Q&amp;A with Brent Friedman- @Sparksheet <a href="http://t.co/nahbtHF" rel="nofollow">http://t.co/nahbtHF</a></span></span></span></p>
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		<title>By: Olivier</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-8522</link>
		<dc:creator>Olivier</dc:creator>
		<pubDate>Mon, 14 Feb 2011 13:37:56 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-8522</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;The Future of Branded Entertainment: Q&amp;A with Brent Friedman (MTV’s Valemont) http://bit.ly/eiCWyo&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">The Future of Branded Entertainment: Q&amp;A with Brent Friedman (MTV’s Valemont) <a href="http://bit.ly/eiCWyo" rel="nofollow">http://bit.ly/eiCWyo</a></span></span></span></p>
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		<title>By: Bernie Su</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-7910</link>
		<dc:creator>Bernie Su</dc:creator>
		<pubDate>Wed, 29 Dec 2010 02:06:52 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-7910</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @BFree63: RT @Sparksheet 4th Most Popular Spark of the Year: Future of Branded Entertainment: Q&amp;A w/Brent Friedman http://ow.ly/3sXuj ...&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @BFree63: RT @Sparksheet 4th Most Popular Spark of the Year: Future of Branded Entertainment: Q&amp;A w/Brent Friedman <a href="http://ow.ly/3sXuj" rel="nofollow">http://ow.ly/3sXuj</a> &#8230;</span></span></span></p>
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		<title>By: Brent Friedman</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-7905</link>
		<dc:creator>Brent Friedman</dc:creator>
		<pubDate>Tue, 28 Dec 2010 21:55:58 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-7905</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @Sparksheet 4th Most Popular Spark of the Year: Future of Branded Entertainment: Q&amp;A w/Brent Friedman http://ow.ly/3sXuj by @fusionspark&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Sparksheet 4th Most Popular Spark of the Year: Future of Branded Entertainment: Q&amp;A w/Brent Friedman <a href="http://ow.ly/3sXuj" rel="nofollow">http://ow.ly/3sXuj</a> by @fusionspark</span></span></span></p>
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		<title>By: jessicaevans</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-7906</link>
		<dc:creator>jessicaevans</dc:creator>
		<pubDate>Tue, 28 Dec 2010 19:47:50 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-7906</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @Sparksheet: 4th Most Popular Spark of the Year: The Future of Branded Entertainment: Q&amp;A with Brent Friedman http://ow.ly/3sXuj by @ ...&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Sparksheet: 4th Most Popular Spark of the Year: The Future of Branded Entertainment: Q&amp;A with Brent Friedman <a href="http://ow.ly/3sXuj" rel="nofollow">http://ow.ly/3sXuj</a> by @ &#8230;</span></span></span></p>
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		<title>By: stevelettieri</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-7907</link>
		<dc:creator>stevelettieri</dc:creator>
		<pubDate>Tue, 28 Dec 2010 19:18:18 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-7907</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Only 4th?! RT @sparksheet: 4th Most Popular Spark of the Year: The Future of Branded Entertainment: Q&amp;A w/ Brent Friedman http://ow.ly/3sXuj&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Only 4th?! RT @sparksheet: 4th Most Popular Spark of the Year: The Future of Branded Entertainment: Q&amp;A w/ Brent Friedman <a href="http://ow.ly/3sXuj" rel="nofollow">http://ow.ly/3sXuj</a></span></span></span></p>
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		<title>By: Cosmonite Media</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-7596</link>
		<dc:creator>Cosmonite Media</dc:creator>
		<pubDate>Thu, 02 Dec 2010 13:45:52 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-7596</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @sparksheet: The Future of Branded Entertainment: http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @sparksheet: The Future of Branded Entertainment: <a href="http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/" rel="nofollow">http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/</a></span></span></span></p>
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		<title>By: Brands are People Too: Q&#38;A with Jeff Pulver &#124; Sparksheet</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-7168</link>
		<dc:creator>Brands are People Too: Q&#38;A with Jeff Pulver &#124; Sparksheet</dc:creator>
		<pubDate>Mon, 15 Nov 2010 15:02:35 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-7168</guid>
		<description>[...] many different levels, yes. If you take a look at Kodak, they now have a chief blogger and they engage with people on a regular basis. That’s an old [...]</description>
		<content:encoded><![CDATA[<p>[...] many different levels, yes. If you take a look at Kodak, they now have a chief blogger and they engage with people on a regular basis. That’s an old [...]</p>
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		<title>By: Ulmann Mathias</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-6674</link>
		<dc:creator>Ulmann Mathias</dc:creator>
		<pubDate>Tue, 26 Oct 2010 10:27:19 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-6674</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @sparksheet: The Future of Branded Entertainment: Q&amp;A with Brent Friedman  http://bit.ly/dAcxpv&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @sparksheet: The Future of Branded Entertainment: Q&amp;A with Brent Friedman  <a href="http://bit.ly/dAcxpv" rel="nofollow">http://bit.ly/dAcxpv</a></span></span></span></p>
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		<title>By: The Future of Branded Entertainment: Q&#38;A with Brent Friedman &#8212; Valemont, Woke Up Dead and Transmedia storytelling &#124; Sparksheet &#171; Transmedia Camp 101</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-6663</link>
		<dc:creator>The Future of Branded Entertainment: Q&#38;A with Brent Friedman &#8212; Valemont, Woke Up Dead and Transmedia storytelling &#124; Sparksheet &#171; Transmedia Camp 101</dc:creator>
		<pubDate>Tue, 26 Oct 2010 03:28:39 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-6663</guid>
		<description>[...] sparksheet.com      Categories: Uncategorized        Comments (0) Trackbacks (0) Leave a comment [...]</description>
		<content:encoded><![CDATA[<p>[...] sparksheet.com      Categories: Uncategorized        Comments (0) Trackbacks (0) Leave a comment [...]</p>
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		<title>By: John Hall</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-3622</link>
		<dc:creator>John Hall</dc:creator>
		<pubDate>Fri, 03 Sep 2010 19:26:35 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-3622</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;ROI of branded entertainment: people engage with the content. Check out Sparksheets&#039; Q&amp;A with Brent Friedman: http://bit.ly/9Tj3eW&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">ROI of branded entertainment: people engage with the content. Check out Sparksheets&#39; Q&amp;A with Brent Friedman: <a href="http://bit.ly/9Tj3eW" rel="nofollow">http://bit.ly/9Tj3eW</a></span></span></span></p>
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		<title>By: Deric A. Hughes</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-2990</link>
		<dc:creator>Deric A. Hughes</dc:creator>
		<pubDate>Mon, 23 Aug 2010 12:10:07 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-2990</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;@darika Thought you might like this, it&#039;s an interview w/my friend, Brent re: Future of Branded Entertainment: http://tinyurl.com/y8j2ucp&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@darika Thought you might like this, it&#39;s an interview w/my friend, Brent re: Future of Branded Entertainment: <a href="http://tinyurl.com/y8j2ucp" rel="nofollow">http://tinyurl.com/y8j2ucp</a></span></span></span></p>
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		<title>By: John Hall</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-2629</link>
		<dc:creator>John Hall</dc:creator>
		<pubDate>Tue, 27 Jul 2010 01:23:17 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-2629</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;ROI of branded entertainment: people engage with the content. Check out Sparksheets&#039; Q&amp;A with Brent Friedman: http://bit.ly/9Tj3eW&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">ROI of branded entertainment: people engage with the content. Check out Sparksheets&#39; Q&amp;A with Brent Friedman: <a href="http://bit.ly/9Tj3eW" rel="nofollow">http://bit.ly/9Tj3eW</a></span></span></span></p>
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		<title>By: Olivier</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-2606</link>
		<dc:creator>Olivier</dc:creator>
		<pubDate>Mon, 26 Jul 2010 14:47:29 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-2606</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Oldy but still good : &quot;The Future of Branded Entertainment: Q&amp;A with Brent Friedman&quot; :  http://bit.ly/b7437A&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Oldy but still good : &quot;The Future of Branded Entertainment: Q&amp;A with Brent Friedman&quot; :  <a href="http://bit.ly/b7437A" rel="nofollow">http://bit.ly/b7437A</a></span></span></span></p>
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		<title>By: Michael Field</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-2599</link>
		<dc:creator>Michael Field</dc:creator>
		<pubDate>Fri, 23 Jul 2010 22:28:04 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-2599</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Bingo!   The Future of Branded Entertainment: Q&amp;A with Brent Friedman -  http://shar.es/mPPIg&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Bingo!   The Future of Branded Entertainment: Q&amp;A with Brent Friedman &#8211;  <a href="http://shar.es/mPPIg" rel="nofollow">http://shar.es/mPPIg</a></span></span></span></p>
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		<title>By: Alex Tasciotti</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-2596</link>
		<dc:creator>Alex Tasciotti</dc:creator>
		<pubDate>Fri, 23 Jul 2010 16:24:16 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-2596</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;The Future of Branded Entertainment: Q&amp;A with Brent Friedman -&#124; Sparksheet http://shar.es/mP8Qg&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">The Future of Branded Entertainment: Q&amp;A with Brent Friedman -| Sparksheet <a href="http://shar.es/mP8Qg" rel="nofollow">http://shar.es/mP8Qg</a></span></span></span></p>
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		<title>By: Steve Lettieri</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-2588</link>
		<dc:creator>Steve Lettieri</dc:creator>
		<pubDate>Thu, 22 Jul 2010 17:49:32 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-2588</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Readin now! RT @Jeff_Koenig: Good read: Jan 2010 Q &amp; A on branded entertainment with @BFree63 http://migre.me/YRbE&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Readin now! RT @Jeff_Koenig: Good read: Jan 2010 Q &amp; A on branded entertainment with @BFree63 <a href="http://migre.me/YRbE" rel="nofollow">http://migre.me/YRbE</a></span></span></span></p>
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		<title>By: sarah ann james</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-2580</link>
		<dc:creator>sarah ann james</dc:creator>
		<pubDate>Thu, 22 Jul 2010 02:11:27 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-2580</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @richmbariket: Read this: Future of Branded Entertainment: Q&amp;A with Brent Friedman via @jeff_koenig http://ning.it/9gip2Z&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @richmbariket: Read this: Future of Branded Entertainment: Q&amp;A with Brent Friedman via @jeff_koenig <a href="http://ning.it/9gip2Z" rel="nofollow">http://ning.it/9gip2Z</a></span></span></span></p>
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		<title>By: Rich Mbariket</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-2581</link>
		<dc:creator>Rich Mbariket</dc:creator>
		<pubDate>Thu, 22 Jul 2010 02:10:41 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-2581</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Read this: Future of Branded Entertainment: Q&amp;A with Brent Friedman via @jeff_koenig http://ning.it/9gip2Z&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Read this: Future of Branded Entertainment: Q&amp;A with Brent Friedman via @jeff_koenig <a href="http://ning.it/9gip2Z" rel="nofollow">http://ning.it/9gip2Z</a></span></span></span></p>
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		<title>By: Richard Hartley</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-2579</link>
		<dc:creator>Richard Hartley</dc:creator>
		<pubDate>Thu, 22 Jul 2010 02:06:05 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-2579</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;The Future of Branded Entertainment: Q&amp;A with with @BFree63 &gt; http://bit.ly/9x3fWB @Jeff_Koenig&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">The Future of Branded Entertainment: Q&amp;A with with @BFree63 &gt; <a href="http://bit.ly/9x3fWB" rel="nofollow">http://bit.ly/9x3fWB</a> @Jeff_Koenig</span></span></span></p>
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		<title>By: Jeff Koenig</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-2578</link>
		<dc:creator>Jeff Koenig</dc:creator>
		<pubDate>Thu, 22 Jul 2010 01:55:28 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-2578</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Good read: Jan 2010 Q &amp; A on branded entertainment with @BFree63 http://migre.me/YRbE&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Good read: Jan 2010 Q &amp; A on branded entertainment with @BFree63 <a href="http://migre.me/YRbE" rel="nofollow">http://migre.me/YRbE</a></span></span></span></p>
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		<title>By: modelmotion</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-2582</link>
		<dc:creator>modelmotion</dc:creator>
		<pubDate>Wed, 21 Jul 2010 22:30:36 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-2582</guid>
		<description>Good post.</description>
		<content:encoded><![CDATA[<p>Good post.</p>
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	<item>
		<title>By: Antoine Chotard</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-2564</link>
		<dc:creator>Antoine Chotard</dc:creator>
		<pubDate>Wed, 21 Jul 2010 16:19:27 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-2564</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;L&#039;avenir du divertissement de marque: Brent Friedman - Transmedia contes RT @Machadow http://ff.im/-o1thA&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">L&#39;avenir du divertissement de marque: Brent Friedman &#8211; Transmedia contes RT @Machadow <a href="http://ff.im/-o1thA" rel="nofollow">http://ff.im/-o1thA</a></span></span></span></p>
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		<title>By: André Luiz Machado</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-2565</link>
		<dc:creator>André Luiz Machado</dc:creator>
		<pubDate>Wed, 21 Jul 2010 15:46:17 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-2565</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;The Future of Branded Entertainment: Q&amp;A with Brent Friedman http://migre.me/YRbE #brand #transmedia #Entertainment&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">The Future of Branded Entertainment: Q&amp;A with Brent Friedman <a href="http://migre.me/YRbE" rel="nofollow">http://migre.me/YRbE</a> #brand #transmedia #Entertainment</span></span></span></p>
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		<title>By: Brian Storm, MediaStorm, Visual Journalism, Workshop &#124; Langley Center for New Media</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-1956</link>
		<dc:creator>Brian Storm, MediaStorm, Visual Journalism, Workshop &#124; Langley Center for New Media</dc:creator>
		<pubDate>Thu, 13 May 2010 21:03:35 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-1956</guid>
		<description>[...] Friedman, Writer/Producer with Electric Farm Entertainment (interview), will explain how Transmedia storytelling is helping Hollywood and corporate sponsors [...]</description>
		<content:encoded><![CDATA[<p>[...] Friedman, Writer/Producer with Electric Farm Entertainment (interview), will explain how Transmedia storytelling is helping Hollywood and corporate sponsors [...]</p>
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		<title>By: Advertising Entertainment: Transmedia Goes Mainstream &#124; Sparksheet</title>
		<link>http://sparksheet.com/the-future-of-branded-entertainment-qa-with-brent-friedman/#comment-1534</link>
		<dc:creator>Advertising Entertainment: Transmedia Goes Mainstream &#124; Sparksheet</dc:creator>
		<pubDate>Mon, 19 Apr 2010 15:35:27 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=1257#comment-1534</guid>
		<description>[...] The Future of Branded Entertainment: Q&amp;A with Brent Friedman [...]</description>
		<content:encoded><![CDATA[<p>[...] The Future of Branded Entertainment: Q&amp;A with Brent Friedman [...]</p>
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