Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.
Comedian-turned “Cisco social media guy” Tim Washer on the connection between comedy writing and corporate communications:
Branded storytelling expert Michael Margolis on the power of narrative:
Consultant David Knies with a few examples of great branded storytelling:
About the Author
Dan Levy is the Content Strategist at Unbounce and the former Editor of Sparksheet. He holds a master’s degree in journalism from Boston University and worked as a research assistant at the Berkman Center for Internet & Society at Harvard, where he studied and scribbled about online media. Follow him on Twitter @danjl
Learning happens whether we like it or not. But the medium isn’t the problem; the content is.