Comments on: Who is the Ultimate Transumer? http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/ Good ideas about content, media & marketing Wed, 08 Feb 2012 15:10:32 +0000 hourly 1 By: Connecting with Cruise Lines - Cruises and Social Media | Sparksheet http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-5233 Connecting with Cruise Lines - Cruises and Social Media | Sparksheet Mon, 04 Oct 2010 14:11:28 +0000 http://sparksheet.com/?p=624#comment-5233 [...] let’s take a look at the big picture here: As an engaged Transumer, I get to chat with other cruisers and cruise line representatives before my cruise on online [...] [...] let’s take a look at the big picture here: As an engaged Transumer, I get to chat with other cruisers and cruise line representatives before my cruise on online [...]

]]> By: Inflight Down Under: Q&A with Qantas' Entertainment Team | Sparksheet http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-4236 Inflight Down Under: Q&A with Qantas' Entertainment Team | Sparksheet Tue, 21 Sep 2010 13:38:39 +0000 http://sparksheet.com/?p=624#comment-4236 [...] do you take into account the unique Transumer mind frame in the design and navigation of [...] [...] do you take into account the unique Transumer mind frame in the design and navigation of [...]

]]> By: The Six Stages of Travel: Content Marketing in a Mobile World | Sixth Sense http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-3644 The Six Stages of Travel: Content Marketing in a Mobile World | Sixth Sense Tue, 07 Sep 2010 06:06:10 +0000 http://sparksheet.com/?p=624#comment-3644 [...] the consumer in transit is always switched on and hungry for useful, compelling content. But how Transumers connect with that content changes throughout their [...] [...] the consumer in transit is always switched on and hungry for useful, compelling content. But how Transumers connect with that content changes throughout their [...]

]]> By: angela http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-2063 angela Thu, 27 May 2010 03:16:10 +0000 http://sparksheet.com/?p=624#comment-2063 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Who is the Ultimate Transumer? - http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/</span></span> Who is the Ultimate Transumer? – http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/

]]> By: JC Fantechi http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-1980 JC Fantechi Tue, 18 May 2010 11:41:52 +0000 http://sparksheet.com/?p=624#comment-1980 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/</span></span> http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/

]]> By: JC Fantechi http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-1981 JC Fantechi Tue, 18 May 2010 11:39:47 +0000 http://sparksheet.com/?p=624#comment-1981 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Sparksheet - Who is the Ultimate Transumer? - http://tinyurl.com/nlpv2p</span></span> RT @Sparksheet – Who is the Ultimate Transumer? – http://tinyurl.com/nlpv2p

]]> By: JC Fantechi http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-1983 JC Fantechi Tue, 18 May 2010 07:58:53 +0000 http://sparksheet.com/?p=624#comment-1983 There are no ultimate transumers, a transumer is defined by various parameters, such as work, family, friends, free-time interests... Personally I am more than happy to invest in the actual transit experience itself - for me it's not about getting from A to B just quickly and cheaply- I want, and seek a transit experience that has me not wanting to leave my seat upon arrival- and this has happened on a couple of occasions. Why? It was attention to detail, and a feeling of personalized service. I strive to seek out service providers that can continue to deliver this level of service during my on the ground transumer experience, starting with the limo ride from the airport, to my hotel check-in, to my first impression of the hotel room, to the restaurant, the bar, the in-store experience the day after.... right or wrong I get very agitated very quickly when I detect an unnecessary flaw in what should be a high and personalized level of service. There are no ultimate transumers, a transumer is defined by various parameters, such as work, family, friends, free-time interests…

Personally I am more than happy to invest in the actual transit experience itself – for me it’s not about getting from A to B just quickly and cheaply- I want, and seek a transit experience that has me not wanting to leave my seat upon arrival- and this has happened on a couple of occasions.

Why? It was attention to detail, and a feeling of personalized service. I strive to seek out service providers that can continue to deliver this level of service during my on the ground transumer experience, starting with the limo ride from the airport, to my hotel check-in, to my first impression of the hotel room, to the restaurant, the bar, the in-store experience the day after…. right or wrong I get very agitated very quickly when I detect an unnecessary flaw in what should be a high and personalized level of service.

]]> By: George Burke http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-1169 George Burke Mon, 08 Feb 2010 22:30:33 +0000 http://sparksheet.com/?p=624#comment-1169 I wish I could say the ultimate transumer is myself, but secretly hate venturing too far from home. Guys, I have to agree with your december article that GEORGE CLOONEY plays THE ULTIMATE TRANSUMER. http://sparksheet.com/you-don%E2%80%99t-need-george-clooney-to-tell-your-brand%E2%80%99s-story/ One scene shows Clooney and his naive protoge, already packed and ready for flight in the airport, emptying luggage and throwing out her "seemingly necessary" stuff like toiletries, pillow, etc, because it's all available to her wherever she goes. In fact, Clooney's character is so king transumer that he is famous for giving motivational business speeches on achieving bliss 'on the road' with nothing but a backpack... and then setting that backpack on fire. Oh and his life goal of 10,000,000 airline miles?!?! Exactly. I wish I could say the ultimate transumer is myself, but secretly hate venturing too far from home.

Guys, I have to agree with your december article that GEORGE CLOONEY plays THE ULTIMATE TRANSUMER.
http://sparksheet.com/you-don%E2%80%99t-need-george-clooney-to-tell-your-brand%E2%80%99s-story/

One scene shows Clooney and his naive protoge, already packed and ready for flight in the airport, emptying luggage and throwing out her “seemingly necessary” stuff like toiletries, pillow, etc, because it’s all available to her wherever she goes.

In fact, Clooney’s character is so king transumer that he is famous for giving motivational business speeches on achieving bliss ‘on the road’ with nothing but a backpack… and then setting that backpack on fire.

Oh and his life goal of 10,000,000 airline miles?!?! Exactly.

]]> By: Karen von Hahn http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-202 Karen von Hahn Mon, 28 Sep 2009 22:08:05 +0000 http://sparksheet.com/?p=624#comment-202 I'm not positive the ultimate transumer is the person with the most frequent flier miles, but someone who links the experience of discovery and exploration inherent in travel with the art of consumption--ie, people who shop when they are on the road because purchases, even in an airport mall, become souvenirs. So much of the pleasure in travel is connected to consumption, from the discovery of the perfect cafe to the fantastic art exhibition you happened to "take in" while you were just visiting. I would say that a true transumer is a connoisseur who makes the most out of their travel experiences. I’m not positive the ultimate transumer is the person with the most frequent flier miles, but someone who links the experience of discovery and exploration inherent in travel with the art of consumption–ie, people who shop when they are on the road because purchases, even in an airport mall, become souvenirs. So much of the pleasure in travel is connected to consumption, from the discovery of the perfect cafe to the fantastic art exhibition you happened to “take in” while you were just visiting. I would say that a true transumer is a connoisseur who makes the most out of their travel experiences.

]]> By: Charles Fuller http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-199 Charles Fuller Thu, 24 Sep 2009 18:39:41 +0000 http://sparksheet.com/?p=624#comment-199 How about someone like Bill Bryson, or even a non-travel writer like Salmon Rushdie or Yann Martel? They must always live in the so-called travel head space. How about someone like Bill Bryson, or even a non-travel writer like Salmon Rushdie or Yann Martel? They must always live in the so-called travel head space.

]]> By: Susu http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-196 Susu Thu, 24 Sep 2009 03:29:24 +0000 http://sparksheet.com/?p=624#comment-196 Godot. He's always in transit. Godot. He’s always in transit.

]]> By: venus http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-195 venus Wed, 23 Sep 2009 17:24:50 +0000 http://sparksheet.com/?p=624#comment-195 When i first read this post, people like Pico Iyer came to mind. Then, i thought about all the people i personally know who are on the go for work and for leisure: DJs, touring musicians, and journalists/writers in general...? When i first read this post, people like Pico Iyer came to mind. Then, i thought about all the people i personally know who are on the go for work and for leisure: DJs, touring musicians, and journalists/writers in general…?

]]> By: Camilla Falkstedt http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-194 Camilla Falkstedt Wed, 23 Sep 2009 16:40:49 +0000 http://sparksheet.com/?p=624#comment-194 Headline on Mirror in the beginning of August: Victoria Beckham clocks up more than 100,000 airmiles jetsetting around the world. It’s hard life having to do day of shopping in Milan, hair done in Paris and dinner in London... Not that I’m too keen on her but you have to admit she’s a true transumer to the full extent of the word. Headline on Mirror in the beginning of August: Victoria Beckham clocks up more than 100,000 airmiles jetsetting around the world.
It’s hard life having to do day of shopping in Milan, hair done in Paris and dinner in London… Not that I’m too keen on her but you have to admit she’s a true transumer to the full extent of the word.

]]> By: Ed Oppe http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-193 Ed Oppe Wed, 23 Sep 2009 16:08:09 +0000 http://sparksheet.com/?p=624#comment-193 Has to be someone working for an airline and I dont mean cabin crew - we could do a survey !! Has to be someone working for an airline and I dont mean cabin crew – we could do a survey !!

]]> By: Dan http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-192 Dan Wed, 23 Sep 2009 15:57:09 +0000 http://sparksheet.com/?p=624#comment-192 A Transumer is not the same thing as a jet-setter because a Transumer doesn't necessarily need to leave his or her home or city. So someone who spends heaps of time on travel message boards, or reading Lonely Planet, or listening to podcasts on the train to work can be a Transumer just as much as someone with their own private jet. Transumerism isn't an activity but a state of mind. A Transumer is not the same thing as a jet-setter because a Transumer doesn’t necessarily need to leave his or her home or city.

So someone who spends heaps of time on travel message boards, or reading Lonely Planet, or listening to podcasts on the train to work can be a Transumer just as much as someone with their own private jet.

Transumerism isn’t an activity but a state of mind.

]]> By: Ghostinamachine http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-191 Ghostinamachine Wed, 23 Sep 2009 15:55:13 +0000 http://sparksheet.com/?p=624#comment-191 What about that woman who writes for Air Canada's enRoute magazine - Mary Gostelow? She seems to spend more time in hotels than at home. What about that woman who writes for Air Canada’s enRoute magazine – Mary Gostelow? She seems to spend more time in hotels than at home.

]]> By: SIDIM-ca http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-190 SIDIM-ca Wed, 23 Sep 2009 15:43:36 +0000 http://sparksheet.com/?p=624#comment-190 That busy Bono person seems to fit the bill. But he's not much of a "consumer" in transit - more like a "do-gooder" in transit. What would that be called? That busy Bono person seems to fit the bill. But he’s not much of a “consumer” in transit – more like a “do-gooder” in transit. What would that be called?

]]> By: PierreM http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-189 PierreM Wed, 23 Sep 2009 15:42:05 +0000 http://sparksheet.com/?p=624#comment-189 Bill Clinton is the ultimate Transumer by far (which just sounds like a newfangled way of saying "jet setter", by the way). It would be hyper cool to plot his movements on a world map. Bill Clinton is the ultimate Transumer by far (which just sounds like a newfangled way of saying “jet setter”, by the way). It would be hyper cool to plot his movements on a world map.

]]> By: Tuija Seipell http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-573 Tuija Seipell Tue, 22 Sep 2009 22:50:53 +0000 http://sparksheet.com/?p=624#comment-573 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT@spafax_raymond So network o' mine - who do you think best exemplifies the GLOBAL TRANSUMER? Comment at Sparksheet http://bit.ly/nfwdu</span></span> RT@spafax_raymond So network o' mine – who do you think best exemplifies the GLOBAL TRANSUMER? Comment at Sparksheet http://bit.ly/nfwdu

]]> By: Alex http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-188 Alex Tue, 22 Sep 2009 15:26:00 +0000 http://sparksheet.com/?p=624#comment-188 It has to be the His Holiness the 14th Dalai Lama! The guy is in perpetual exile, such that his very idea of home is transient, not to mention transcendent.... It has to be the His Holiness the 14th Dalai Lama! The guy is in perpetual exile, such that his very idea of home is transient, not to mention transcendent….

]]> By: Arjun Basu http://sparksheet.com/the-sparklist-who-is-the-ultimate-transumer/#comment-187 Arjun Basu Tue, 22 Sep 2009 15:20:28 +0000 http://sparksheet.com/?p=624#comment-187 I don't know the name of the person. But there must be someone who has the MOST FF points in the world. And this person is the ultimate transumer. Might be interesting to find the people with most points on various FF programs around the world, if such a list exists. I don’t know the name of the person. But there must be someone who has the MOST FF points in the world. And this person is the ultimate transumer. Might be interesting to find the people with most points on various FF programs around the world, if such a list exists.

]]>