Last fall the international content marketing industry came together for the first-ever Content Marketing World conference in Cleveland. The event was the brainchild of Joe Pulizzi who runs the Content Marketing Institute, publishes Chief Content Officer magazine and pretty much put the term “content marketing” on the map (though you may remember it as “branded content,” “custom content” or “custom publishing”).

Joe wrote a great think piece for Sparksheet before last year’s event in which he argued that the term “content marketing” was approaching a bubble that might pop at any moment. Meanwhile, Spafax Content Director and Sparksheet columnist Arjun Basu wrote in his post-event roundup that the content marketing industry was becoming a web-centric silo and that “there seems to be a kind of bunker mentality seeping into the discourse.”

The second annual Content Marketing World takes place in Columbus this year from September 4 to 6. We thought it was a good time to check in with both Joe and Arjun (who will be speaking at the event) about the State of Content a year later.  You can watch that conversation below. It turns out that this may be the year that content marketing goes global:

Editor’s Note: In a recent article about Google+ we explored the usefulness of Hangouts for marketers and media brands. Get the full story here.