Last fall the international content marketing industry came together for the first-ever Content Marketing World conference in Cleveland. The event was the brainchild of Joe Pulizzi who runs the Content Marketing Institute, publishes Chief Content Officer magazine and pretty much put the term “content marketing” on the map (though you may remember it as “branded content,” “custom content” or “custom publishing”).
Joe wrote a great think piece for Sparksheet before last year’s event in which he argued that the term “content marketing” was approaching a bubble that might pop at any moment. Meanwhile, Spafax Content Director and Sparksheet columnist Arjun Basu wrote in his post-event roundup that the content marketing industry was becoming a web-centric silo and that “there seems to be a kind of bunker mentality seeping into the discourse.”
The second annual Content Marketing World takes place in Columbus this year from September 4 to 6. We thought it was a good time to check in with both Joe and Arjun (who will be speaking at the event) about the State of Content a year later. You can watch that conversation below. It turns out that this may be the year that content marketing goes global:
Editor’s Note: In a recent article about Google+ we explored the usefulness of Hangouts for marketers and media brands. Get the full story here.
The State of Content 2012: Google Hangout with Joe Pulizzi and Arjun Basu http://t.co/4y4C0W2A
Had my first live Google+ Hangout today with @juntajoe and @spafax_arjun http://t.co/gOW5Se4k Great conversation about content marketing
#sparksheet The State of Content 2012: Google+ Hangout with Joe Pulizzi and Arjun Basu http://t.co/XfmIEizm
Super fun! The State of Content 2012: Google+ Hangout with Joe Pulizzi and Arjun Basu | Sparksheet: http://t.co/OjF7fyWS #cmworld
The State of Content 2012: Google+ Hangout w/ Joe Pulizzi & Arjun Basu [video] http://t.co/h715TKiH > gr8 content mktg update
The State of Content 2012: Google+ Hangout with Joe Pulizzi and Arjun Basu | Sparksheet: http://t.co/j9ZoXWDR
The State of Content 2012: Google Hangout with Joe Pulizzi and Arjun Basu: http://t.co/epUrmACC #contentmarketing @juntajoe @spafax_arjun
RT @Sparksheet: The State of Content 2012: Google Hangout with @juntajoe & @spafax_arjun: http://t.co/iY8R1zyK #contentmarketing
Find out what Joe Pulizzi and Arjun Basu think about the state of #content marketing http://t.co/epUrmACC #hangout @juntajoe @spafax_arjun
RT @sparksheet: The State of Content 2012: Google Hangout with Joe Pulizzi and Arjun Basu http://t.co/iK1UE1Wj
Beware the flame out: Two #content marketing heavyweights, @juntajoe and @arjunbasu take stock of the industry. http://t.co/rjLes8pp
@robinyearsley Sure, there's a summary here http://t.co/MD7lYWaz and the full hangout (about 25 minutes) is here http://t.co/QHl8qy3X
In case you missed it: The State of Content 2012 with @juntajoe and @arjunbasu http://t.co/fyhLKVwe via @sparksheet
RT: The State of Content 2012: Google+ Hangout with Joe Pulizzi and Arjun Basu | Sparksheet: http://t.co/miafubt8