Sparksheet had a heck of a year covering various topics ranging from B2B influencer marketing, the intersection of UX design and marketing, the relationship between messaging apps and brands, new age Millennial recruiting to interviews with movers and shakers of our ever-evolving industry. And what did you read the most? Below are Sparksheet’s 5 most read articles of 2015.
#1 David’s Tea: The Brand and Business by Jeff Swystun
Coffee has often been the drink of choice while waiting at the terminal, but tea’s popularity is taking off, especially in North America (we’re sure the English are nodding politely and thinking “it’s about time.”). Companies like David’s Tea are countering coffee culture by creating a tea culture – and becoming the Starbucks of tea in the process.
#2 Omotenashi: The Secret of Japanese Service by Jeffrey Spivock
Shoppers receive the royal treatment upon walking into a Japanese store. Defined as the art of selfless hospitality, Omotenashi is ingrained in Japanese culture and is proving to be a competitive edge for brands. Because customer service trumps all.
#3 Sonos: The Speaker That Wants to Run Your House by Jeff Swystun
Sonos has long been the go to purveyor of wireless speakers, but now the company not only wants to disrupt the music business, it aims to be indispensable in how you run your home.
#4 Quiet is the New Luxury by Arjun Basu
Consumers are surrounded by massive amounts of marketing. And while businesses absolutely need to sell their message, more and more consumers are seeking out quiet spaces.
#5 What a Place Does for the Brand by Andrew Davis
Best-selling author Andrew Davis drove 25,000 miles over the last three years trying to answer one question: what happens when you market the place you do business just as much, if not more, than the actual business itself? Location-envy turns out to be a powerful marketing tool.
In our new series, Sparksheet goes directly to industry leaders for quick answers to obviously naïve questions about today’s technology, marketing and content trends. If you have any questions you’d like to ask, and more importantly, would like answered, tweet or email me.
See you next year, happy Holidays!