We’re big airline geeks here at Sparksheet and the TSA debacle has been on our radar all week. The media are abuzz over the new X-Ray scanners, speculating on what some travellers claim is an invasion of their personal privacy, and others see as a modern necessity.

Social Media played a big role in the debate, as consumers shared their war stories on Twitter and YouTube. Key players jumped on the opt-out day train, with Loopt and Foursquare offering iPods and badges to those who requested a pat down in lieu of a an AIT scan.

Amidst growing hysteria, critics like Politico’s Micheal Kinsley called for some perspective. Meanwhile, the TSA continues to defend its position in light of recent terror attacks, but promises to address the growing oeuvre of stories of less-than-pleasant pat-down experiences.

Airlines + Travel Marketing

Despite a poll suggesting 61% of Americans are opposed to the new AIT scanner technology and pat-down procedure,  U.S. airports reported few holiday travel hold-ups.

Jamaica makes 100,000 fast Facebook friends, thanks to social media marketing.

In a surprising turn of events, PhoCusWright’s Online Travel Review reported offline travel bookings surpassing online bookings in 2010.

Media + Magazines

Amazon’s new plan to dismantle Brick-and-Mortar competitors? Hit them in the aisles.

iPad or Android? The platform debate for the publishing community.

The Last Newspaper, now on display at The New Museum.

Branded Content + Entertainment

NetFlix takes aim at their competition with a new streaming-only solution.

Tim Burton crowd-sources some creepy tales in the weeks leading up to his upcoming Toronto showing.

Online ad network RadiumOne introduces Like-vertising – a new approach to targeted-advertising.