
Photo Courtesy of www.ifp.org, via Flickr
Jeff Gomez turns entertainment brands into full-blown story universes. As CEO of Starlight Runner Entertainment, he has created multiplatform content for such intellectual properties as James Cameron’s Avatar, Disney’s Pirates of the Caribbean and Microsoft’s Halo.
Starlight Runner also works with companies like Coca-Cola (the Happiness Factory), Mattel (Hot Wheels) and Hasbro (Transformers) to expand consumer brands into multiplatform experiences in the form of video games, comic books, websites and TV shows.
The key to creating successful story universes, according to Gomez, is working with the strengths of each medium. Every platform adds a complementary but consistent element to a story, and in turn, enriches the audience’s experience.
Sparksheet editor Dan Levy caught up with Jeff Gomez at the StoryWorld conference in San Francisco where he delivered a highly autobiographical keynote entitled “Worldbuilding and Mythology.” We asked him about branded entertainment, the hype surrounding “gamification,” and whether there’s room for print in transmedia storytelling.
Turning stories into brands and brands into stories http://t.co/M8l3eduv Video Q&A with @jeffgomez #swc11
Turning Stories into Brands: Video Q&A with Jeff Gomez | Sparksheet: http://t.co/1mVV5hpx via @AddThis
Turning Stories into Brands: Video Q&A with Jeff Gomez | Sparksheet: http://t.co/1mVV5hpx via @AddThis
Turning Stories into Brands: Video Q&A with Jeff Gomez | Sparksheet: http://t.co/1mVV5hpx via @AddThis
#sparksheet Turning Stories into Brands: Video Q&A with Jeff Gomez http://t.co/MZ2hafiW
Turning Stories into Brands: Video Q&A with Jeff Gomez: With brands like Pirates of the Caribbean and Coke on hi… http://t.co/QGnqhmim
"Brand Right" thinking RT @Sparksheet: Turning stories into brands and brands into stories http://t.co/CoRobH5L Video Q&A with @jeffgomez…
Turning Stories into Brands: Video Q&A with Jeff Gomez | Sparksheet: http://t.co/1mVV5hpx via @AddThis
RT @jeff_gomez: Turning Stories into Brands: Video Q&A with Jeff Gomez | @Sparksheet: via @addthis http://t.co/djtqpnV8
I was pretty lucid that day! Turning Stories into Brands: Video Q&A with Jeff Gomez | @Sparksheet http://t.co/wNJx8M76 #transmedia
RT @jeff_gomez: Turning Stories into Brands: Video Q&A with Jeff Gomez | @Sparksheet: via @addthis http://t.co/djtqpnV8
I was pretty lucid that day! Turning Stories into Brands: Video Q&A with Jeff Gomez | @Sparksheet http://t.co/wNJx8M76 #transmedia
Turning Stories into Brands: Video Q&A with Jeff Gomez | Sparksheet: http://t.co/zvv2MVbh via @AddThis
"Less page-turning, more immersion." Turning Stories into Brands: Video Q&A with @Jeff_Gomez | @Sparksheet http://t.co/BtQnnou0 #transmedia
Turning Stories into Brands: Video Q&A with Jeff Gomez | Sparksheet: http://t.co/1mVV5hpx via @AddThis
Turning Stories into Brands: Video interview w/Jeff Gomez | Sparksheet: http://t.co/LxfVdutr #branding #storytelling
Turning Stories into Brands: Video interview w/Jeff Gomez | Sparksheet: http://t.co/LxfVdutr #branding #storytelling
Turning Stories into Brands: Video interview w/Jeff Gomez | Sparksheet: http://t.co/LxfVdutr #branding #storytelling
Turning Stories into Brands: Video Q&A with @Jeff_Gomez http://t.co/GguFnf7q (via @sparksheet)
Jeff Gomez, grande una vez más http://t.co/yoPkVAzA
Turning Stories into Brands: Video Q&A with @Jeff_Gomez http://t.co/GguFnf7q (via @sparksheet)
Turning Stories into Brands: Video interview w/Jeff Gomez | Sparksheet: http://t.co/4aM09vQ7 #branding #storytelling
And brands into stories. RT @bigfuel Turning Stories into Brands: Video Q&A with @Jeff_Gomez http://t.co/f2SPCPWi (via @Sparksheet)
RT @krishaamer: @EscuelaCineMad Broken link Thanks for advice me, here it´s correct http://t.co/yoPkVAzA: -)
Correct link, thanks to @krishaamer RT @EscuelaCineMad: Jeff Gomez inspires us http://t.co/yoPkVAzA @Neurmoviles try to follow your tips
RT @krishaamer: @EscuelaCineMad Broken link Thanks for advice me, here it´s correct http://t.co/yoPkVAzA: -)
Correct link, thanks to @krishaamer RT @EscuelaCineMad: Jeff Gomez inspires us http://t.co/yoPkVAzA @Neurmoviles try to follow your tips
Stories are brands too. Don't you think? http://t.co/gYgmk6u5
Turning Stories into Brands http://t.co/O4AfZR3W
"Brand Right" thinking RT @Sparksheet: Turning stories into brands and brands into stories http://t.co/CoRobH5L Video Q&A with @jeffgomez…
Turning Stories into Brands: Video Q&A with Jeff Gomez | Sparksheet: http://t.co/DoZqze5V via @AddThis
http://sparksheet.com/turning-stories-into-brands-video-qa-with-jeff-gomez/
http://sparksheet.com/turning-stories-into-brands-video-qa-with-jeff-gomez/
Turning Stories into Brands: Video Q&A with Jeff Gomez. http://t.co/4ZljpzZY