Video Q&As and other content in motion.
What do President Obama, MTV and Southwest Airlines have in common? All are clients of social media monitoring company, Radian6. In our latest video Q&A, Director of Marketing Jon McGinley explains the magic…
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You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of brand fiction – that’s because Helen Klein Ross made it up. We sat down with the woman behind social media sensation
Drawing on her multidisciplinary experience and transmedia chops, UK-based marketer Kathryn McMann creates “big picture” campaigns that bridge the online and offline worlds. We caught up with her at this summer’s 140conf in New York City.
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Tim Armstrong is now two years into his mission to transform former web giant AOL from dial-up relic to digital content leader, and among his secret weapons is a woman named Huffington. We caught up with him at last month’s 140conf in New York…
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As Chief Evangelist for Seth Godin’s Domino Project, Amber Rae’s mission is to spread the gospel about the marketing guru’s latest venture – book publishing without a publisher. We caught up with her at last month’s 140conf in New York…
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Boasting more than 10 million users, Foursquare is the undisputed king of location-based social networks. But brands and retailers are still figuring out how to cash out on check-ins. We caught up with Foursquare co-founder Dennis Crowley last month…
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As host of Dateline NBC and co-host of the TODAY Show, Ann Curry is one of America’s most influential journalists. But it’s her 1 million-plus Twitter followers who truly propelled her into brand status. We caught up with the star reporter at the…
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Cirque du Soleil is one of the world’s most beloved entertainment brands, but how do you translate the emotional experience of a Cirque performance into a multi-platform brand identity? We sat down with Brand Manager Jean Guibert at the Tomorrow…
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Blunt, bold and passionate about the future of advertising, Web entrepreneur Cindy Gallop wants to turn your good intentions into collective actions with her crowd-sourcing platform IfWeRanTheWorld. We sat down with her at the Tomorrow Awards…
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As Executive Creative Director of Google Creative Lab, Robert Wong has the enviable job of getting Google’s “toys out to the kids,” as he puts it. We sat down with him at the Tomorrow Awards…
Read on →Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
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Andrea Cook said:
LOVED THIS!!! The concept of building value through visual...
Beyond the Red Border: Q&A with Time Magazine Design Director D.W. Pine
Kaleb said:
Small Demons is onto something similar and I think adds a new dimension to reading books. What...
Selling the Story: E-books Meet Content Marketing
Raghuvanshi Rakesh said:
A storyteller that changed the world … so powerful was his story telling...
Finding the Story: Five Lessons from StoryWorld 2011 Raghuvanshi Rakesh said:
Arjun 
well said ….. they speak a lot and say nothing...
Raghuvanshi Rakesh said:
what you say is true to a certain extant but not all , case in point starbucks supersucess in china
Shanzhai: China’s Brand CopycatsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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