Travel
Since 2009, CEO Matt Goldberg has spearheaded Lonely Planet’s evolution from no-frills travel guide to multiplatform content brand. We spoke to him about how technology has made the planet a little less lonely for travellers.
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Sparksheet-TV
Since joining the AOL network The Huffington Post has grown faster than ever, experimenting with everything from lifestyle apps to branded content. We spoke with Arianna Huffington herself about the future of online news.
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The Sparkbeat
Last fall the international content marketing industry came together for the first-ever Content Marketing World conference in Cleveland. The event was the brainchild of Joe Pulizzi who runs the Content Marketing Institute, publishes Chief Content…
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SparksheetTV
Combining the immediacy of social, the usability of digital and the intimacy of print, "Social Magazine" app Flipboard has reinvented the online reading experience for millions of users. We spoke to Flipboard Curator Mia Quagliarello about the…
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Sparksheet-TV
LeWeb, the Paris-based tech conference, is holding its first-ever spinoff event in London this week. We spoke with co-founder Loic Le Meur about how he turns his conferences into content.
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Sparksheet-TV
With 66 million monthly visitors and a valuation of more than $1 billion, Yelp is North America’s go-to site for user-generated business reviews. We spoke with Yelp’s Crystal Henrickson about what it takes to create a robust community both online…
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Sparksheet-TV
What do President Obama, MTV and Southwest Airlines have in common? All are clients of social media monitoring company, Radian6. In our latest video Q&A, Director of Marketing Jon McGinley explains the magic…
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Q&A
You’re familiar with fan fiction and brand storytelling, but you’ve probably never heard of brand fiction – that’s because Helen Klein Ross made it up. We sat down with the woman behind social media sensation
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Q&A
Drawing on her multidisciplinary experience and transmedia chops, UK-based marketer Kathryn McMann creates “big picture” campaigns that bridge the online and offline worlds. We caught up with her at this summer’s 140conf in New York City.
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Q&A
Tim Armstrong is now two years into his mission to transform former web giant AOL from dial-up relic to digital content leader, and among his secret weapons is a woman named Huffington. We caught up with him at last month’s 140conf in New York…
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