Before marketing themselves to the world, businesses need to foster their identities on the inside. We spoke to JWT Inside Senior Copy Writer Robert Fiesler about finding the right people to tell your…Read on →
As Executive Vice President and Chief Creative Officer at Wunderman New York, Nick Moore understands how media, marketing and advertising are being transformed by the digital revolution. We caught up with him…Read on →
Sparksheet was on the scene at The Art of Marketing, a day-long event that brought business luminaries like Seth Godin, Jeffrey Gitomer and Max Lenderman into Montreal to inform and inspire. We shot some…Read on →
Betting on a video going viral is a great way to set up your campaign for disappointment.
Branded Entertainment vs. Viral Videos
News and insights from our team.