Comments on: We Are All Publishers

By: Guerilla Kitchen

Guerilla Kitchen — Sun, 07 Nov 2010 14:37:50 +0000

We Are All Publishers: Hire a journalist or storyteller if you want great content. | Sparksheet: http://bit.ly/bKKHsJ #branded content

By: Guerilla Kitchen

Guerilla Kitchen — Sun, 07 Nov 2010 14:35:00 +0000

Advertising is about talking at your customers. Content is about talking with your customers. We Are All Publishers : http://bit.ly/bKKHsJ

By: Mahlab Media

Mahlab Media — Mon, 05 Jul 2010 10:51:03 +0000

'Advertising is about talking at your customers. Content is about talking with your customers' says Joe Pulizzi http://bit.ly/xkSj6

By: Victoria Gamble

Victoria Gamble — Tue, 01 Jun 2010 03:59:48 +0000

RT @Sparksheet "Advertising is abt talking AT ur customers. Content is abt talking WITH ur customers." – Joe Pulizzi http://ow.ly/1SaDm #IN

By: Dan Levy/Joey Tanny

Dan Levy/Joey Tanny — Tue, 01 Jun 2010 03:40:02 +0000

"Advertising is about talking AT your customers. Content is about talking WITH your customers." – Joe Pulizzi http://ow.ly/1SaDm @juntajoe

By: Marketing Influence - Robert Cialdini Q&A: Six Principles | Sparksheet

Marketing Influence - Robert Cialdini Q&A: Six Principles | Sparksheet — Tue, 28 Jul 2009 16:39:21 +0000

[...] this explain the power of content in building relationships between brands and [...]

By: Story + Picture = Good Marketing Jonny Goldstein marketing animation videos | Sparksheet

Thu, 02 Jul 2009 14:58:17 +0000

[...] When he’s not doing the visual note-taking thing, Goldstein works with companies to create short animated videos that explain the clients’ products or services. We thought his “Og the Caveman” cartoon made a rock-solid case for why we are all publishers: [...]

By: Zach

Zach — Mon, 01 Jun 2009 20:11:30 +0000

Great insights Joe! These are interesting times and the BS barometer has never been so sensitive. If a brand’s story/content isn’t 1) relevant, 2) compelling and 3) authentic, then a conversation between a brand and the people is nearly impossible. Great content + Distribution = Loyal Participants