Sparksheet QuestionAnalytics can teach us a lot – more than a lot – if we’re open to the lessons. In his book “Lean Analytics”, Alistair Croll explains how Airbnb had a hypothesis that better quality photos would increase bookings. After testing, it turned out that professionally photographed listings are booked twice as often, so Airbnb launched a free professional photography service. Analytical trending allows us to monitor progress and relevance and fashion tests to evaluate more inspired solutions. Artfully designed analytics incubates insights to inform decision-making and advance achievement against goals. Well-imagined, analytics asks us really good questions, isolates where we should dig deeper and identifies where we may have challenges by taking a peek into the future. Good analytics is like a huge reality check. Lessons don’t come much bigger.


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