Analytics can teach us a lot – more than a lot – if we’re open to the lessons. In his book “Lean Analytics”, Alistair Croll explains how Airbnb had a hypothesis that better quality photos would increase bookings. After testing, it turned out that professionally photographed listings are booked twice as often, so Airbnb launched a free professional photography service. Analytical trending allows us to monitor progress and relevance and fashion tests to evaluate more inspired solutions. Artfully designed analytics incubates insights to inform decision-making and advance achievement against goals. Well-imagined, analytics asks us really good questions, isolates where we should dig deeper and identifies where we may have challenges by taking a peek into the future. Good analytics is like a huge reality check. Lessons don’t come much bigger.
There are no stupid questions. And that includes The Sparksheet Question. What’s that, you ask? It’s Sparksheet going directly to industry leaders to answer our obviously naïve questions about today’s technology, marketing and content trends. If you have any questions you’d like to ask, and more importantly, would like answered, tweet our Community Manager.