Sparksheet QuestionI wouldn’t go with a term like “blame” — makes it sound like ad-blocking is a negative development. However, it’s clear that ad-blocking is a symptom of bad ads. Online ads developed an acceptance problem among users, and so solutions like ad-blocking became popular.  

The challenge is finding a way to make better ads. In this regard ad-blocking has the chance to be a disruptive, innovative force for online ads.


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