
©istockphoto.com/Simon Oxley
There should be movie theatres in airports. Multiplexes, even. Wouldn’t that long layover be more palatable if you could see that movie you never had time for but wanted to watch? I do this on flights all the time, playing catch-up with the blockbusters I never had time to see.
You can buy almost anything in an airport nowadays, and there are countless places to eat and linger over a cocktail. So the next logical step is entertainment.
I could imagine this as a decent revenue producer for certain airports. (Let’s face it; this only works in major hubs.) Suddenly, that three-hour weather delay wouldn’t sound so bad.
Time moves differently in airports. It feels more fluid; it can be both compressed and extremely drawn out. Waiting at an airport feels different than waiting in line at, say, a movie theatre. But time spent watching a movie is better than fluid; it’s more like a river.
What if airport movie theatres showed short films? There are so many great movies out there that don’t fit the public’s standard definition of “movie” (that is, films that are at least 90 minutes long). Here’s a way of making the Best Live-Action Short Film at the Oscars less of a mystery.
I could see this drastically improving the overall airport experience. Airports and airlines do much to make their customers feel better – for example, more amenities in the lounges, full-service spas in airports. A traveller in a better mood is a better traveller.
I’m not naive. I know there are enormous interests out there that will balk at this idea. What would happen to bookstores? So many people only read books (more specifically, fiction) in airports and on airplanes. I want to do everything I can to encourage more reading. And the retail and food outlets will rightly see this as an attempt to share their dollars.
But the added competition could be mitigated by the fact that you feel better. About yourself. About the world. But, more importantly, about travel itself.
You and I want to get in and out of Airworld as quickly as possible. And most of the time, that will be the case. But not always. For those occasions, a quick shot of movie magic could do wonders for everyone – and make the airport a better and more entertaining place.
Should airports have movie theatres? Leave us a comment!
Article originally published in Air Canada‘s enRoute, which is also published by Spafax.
UPDATE: Thanks to the many readers who wrote in to remind us that Singapore’s Changi airport has screening rooms in several terminals that display movies on cable TV network STAR. We’d love to hear about your movie-watching experiences at Changi!


Changi Airport in Singapore boosts some major conveniences with a theatre, lounge: showers, gym & hairdressing, restaurants and an extensive shopping district.
I spent a rather lengthy layover there which seemed to fly by with all the great amenities they offered.
Check it out:
http://www.changiairport.com/changi/en/index.html
Movie theatres in airports is just not as attractive as other concession because it’s too time consuming, although, while I can’t think of a single domestic (USA) airport that a theatre would be a good thing, there maybe a few international airports where it could work. For example, London Heathrow has a 4 hour prior to departure checkin requirement for international departures as well as a few others. That’s a long time to sit around IF you happen to get real lucky and get through security quickly. If a theatre is showing full feature movies, its just too much time, maybe short flicks or cartoons to keep the kids occupied would be something to consider.
at first I tought that might be a good idea, but if I look at my travel schedule, I have at least one domestic trip a month, I never would have had enough time for a movie.
How about a casino? I could see people actually booking longer connecting times to make room for a little money-loosing fun.
We got this comment in a discussion from a friend on Linkedin…
“ In my role an Aviation specialist for a major technology Company, I work with airports and airlines across Europe to try and extract every possible cent / penny, either through alternative / ancillary revenue sources or through efficiency gains from their technology investments. And certainly, most airports have the technology infrastructure in place to support the cinema / video viewing area, many have flexible “Property” structures that would allow allocation of space to cinemas, so I think it is fair to assume that if airports wanted cinemas, they could implement them — and many of the airports that I have talked to have considered them!
Implementation of cinemas (not video viewing rooms) won’t happen in Europe because it happened 5 years ago in the US. It will happen where cinemas fit into the specific airports business model, taking into account the airport’s “Customers” and the way in which each airport manages the journey of passengers from curb to gate. (Have a look at the difference between LHR T5 and AMS Schiphol — Security up front at T5 means that the prospective cinema patrons are passengers en-route, Security at the back at Schiphol means that patrons include anyone in the airport catchment area.)
If we were to build a model for the Airport of the future, “Entertainment” would be one of the categories that we would incorporate. Cinema would be in the category, but so would Casinos, Video down loads, games areas, personal entertainment / work pods, etc etc
There is not just one cinema model either that could work. So what we need for our “Airport of the Future” is a few simple models – giving some baseline costs, a ROI model and an operating model so they can go into the pot. As the Airport defines its vision it can then go to the “Airport of the Future” pot, look at the “Entertainment” options and then select the ones that fit their vision / business model. Cinemas might just fit in some cases. “
Movie theatres in airports is just not as attractive as other concession because it’s too time consuming, although, while I can’t think of a single domestic (USA) airport that a theatre would be a good thing, there maybe a few international airports where it could work. For example, London Heathrow has a 4 hour prior to departure checkin requirement for international departures as well as a few others. That’s a long time to sit around IF you happen to get real lucky and get through security quickly. If a theatre is showing full feature movies, its just too much time, maybe short flicks or cartoons to keep the kids occupied would be something to consider.
RT @Sparksheet: Why don't airports have movie theaters? http://bit.ly/biNV02 Great question by @spafax_arjun
RT @Sparksheet: Why don't airports have movie theaters? http://bit.ly/biNV02 Great question by @spafax_arjun