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	<title>Comments on: Why is the Travel Industry So Afraid of Emotion?</title>
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	<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/</link>
	<description>Good ideas about content, media &#38; marketing</description>
	<lastBuildDate>Tue, 22 May 2012 22:49:49 +0000</lastBuildDate>
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		<title>By: Ron Caughlin</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-22886</link>
		<dc:creator>Ron Caughlin</dc:creator>
		<pubDate>Tue, 27 Mar 2012 17:10:49 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-22886</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Remember to tug at the heart string and emotions to help Illicit a true connection with the end user.  The travel cate…http://t.co/aNIjvHfO&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Remember to tug at the heart string and emotions to help Illicit a true connection with the end user.  The travel cate…http://t.co/aNIjvHfO</span></span></span></p>
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		<title>By: Sarah Lebski</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-21603</link>
		<dc:creator>Sarah Lebski</dc:creator>
		<pubDate>Fri, 17 Feb 2012 14:44:34 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-21603</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Why is the Travel Industry So Afraid of Emotion? http://t.co/6Ja0Dj2k&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Why is the Travel Industry So Afraid of Emotion? <a href="http://t.co/6Ja0Dj2k" rel="nofollow">http://t.co/6Ja0Dj2k</a></span></span></span></p>
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		<title>By: Digital Asia: Cultural differences and localising your brand &#124; Sixth Sense</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-11499</link>
		<dc:creator>Digital Asia: Cultural differences and localising your brand &#124; Sixth Sense</dc:creator>
		<pubDate>Wed, 08 Jun 2011 08:22:43 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-11499</guid>
		<description>[...] version of post published on Sparksheet, a branded media and travel marketing blog. AKPC_IDS += &quot;420,&quot;;Popularity: 71% [...]</description>
		<content:encoded><![CDATA[<p>[...] version of post published on Sparksheet, a branded media and travel marketing blog. AKPC_IDS += &quot;420,&quot;;Popularity: 71% [...]</p>
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		<title>By: Keeping up with the prosumer &#124; Sixth Sense</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-3141</link>
		<dc:creator>Keeping up with the prosumer &#124; Sixth Sense</dc:creator>
		<pubDate>Thu, 26 Aug 2010 04:44:53 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-3141</guid>
		<description>[...] global financial crisis only exacerbated this trend. The cycle of endless discounting made prosumers acutely aware of how important they are to businesses, and of the bargaining power [...]</description>
		<content:encoded><![CDATA[<p>[...] global financial crisis only exacerbated this trend. The cycle of endless discounting made prosumers acutely aware of how important they are to businesses, and of the bargaining power [...]</p>
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		<title>By: Victoria Gamble</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-2098</link>
		<dc:creator>Victoria Gamble</dc:creator>
		<pubDate>Tue, 01 Jun 2010 04:07:09 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-2098</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Another great article by my travel #MR guru Carolyn Childs on the need for emotion in travel http://ow.ly/1Sas0 (via @Sparksheet) #In&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Another great article by my travel #MR guru Carolyn Childs on the need for emotion in travel <a href="http://ow.ly/1Sas0" rel="nofollow">http://ow.ly/1Sas0</a> (via @Sparksheet) #In</span></span></span></p>
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		<title>By: Victoria Gamble</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-2099</link>
		<dc:creator>Victoria Gamble</dc:creator>
		<pubDate>Tue, 01 Jun 2010 04:06:13 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-2099</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;@Sparksheet is on fire today - great article by my travel #MR guru Carolyn Childs on the need for emotion in travel http://ow.ly/1Sas0&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@Sparksheet is on fire today &#8211; great article by my travel #MR guru Carolyn Childs on the need for emotion in travel <a href="http://ow.ly/1Sas0" rel="nofollow">http://ow.ly/1Sas0</a></span></span></span></p>
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		<title>By: Why is the travel industry so afraid of emotion? &#124; Sixth Sense Insights</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-1297</link>
		<dc:creator>Why is the travel industry so afraid of emotion? &#124; Sixth Sense Insights</dc:creator>
		<pubDate>Mon, 01 Mar 2010 00:25:54 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-1297</guid>
		<description>[...] version of post published on Sparksheet, a branded media and travel marketing blog. AKPC_IDS += &quot;120,&quot;;Popularity: unranked [...]</description>
		<content:encoded><![CDATA[<p>[...] version of post published on Sparksheet, a branded media and travel marketing blog. AKPC_IDS += &quot;120,&quot;;Popularity: unranked [...]</p>
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		<title>By: Victoria Gamble</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-1293</link>
		<dc:creator>Victoria Gamble</dc:creator>
		<pubDate>Sat, 27 Feb 2010 01:53:59 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-1293</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Worth a read RT@Sparksheet: Why is the Travel Industry So Afraid of Emotion? http://bit.ly/34Saoq TNS&#039; Carolyn Childs on travel marketing#MR&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Worth a read RT@Sparksheet: Why is the Travel Industry So Afraid of Emotion? <a href="http://bit.ly/34Saoq" rel="nofollow">http://bit.ly/34Saoq</a> TNS&#39; Carolyn Childs on travel marketing#MR</span></span></span></p>
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		<title>By: Tuija Seipell</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-1292</link>
		<dc:creator>Tuija Seipell</dc:creator>
		<pubDate>Fri, 26 Feb 2010 23:40:15 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-1292</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @Sparksheet: Why is the Travel Industry So Afraid of Emotion? http://bit.ly/34Saoq TNS&#039; Carolyn Childs on travel marketing&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @Sparksheet: Why is the Travel Industry So Afraid of Emotion? <a href="http://bit.ly/34Saoq" rel="nofollow">http://bit.ly/34Saoq</a> TNS&#39; Carolyn Childs on travel marketing</span></span></span></p>
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		<title>By: Andy Jarosz</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-784</link>
		<dc:creator>Andy Jarosz</dc:creator>
		<pubDate>Tue, 01 Dec 2009 19:02:34 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-784</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @visitnorway: -Why is the Travel Industry So Afraid of Emotion? http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion ...&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @visitnorway: -Why is the Travel Industry So Afraid of Emotion? <a href="http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion" rel="nofollow">http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion</a> &#8230;</span></span></span></p>
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		<title>By: News Tourismus</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-783</link>
		<dc:creator>News Tourismus</dc:creator>
		<pubDate>Tue, 01 Dec 2009 14:33:01 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-783</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;visitnorway: -Why is the Travel Industry So Afraid of Emotion? http://sparksheet.com/why-is-the-travel-industry.. http://bit.ly/4Z9aRl&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">visitnorway: -Why is the Travel Industry So Afraid of Emotion? <a href="http://sparksheet.com/why-is-the-travel-industry" rel="nofollow">http://sparksheet.com/why-is-the-travel-industry</a>.. <a href="http://bit.ly/4Z9aRl" rel="nofollow">http://bit.ly/4Z9aRl</a></span></span></span></p>
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		<title>By: visit norway</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-782</link>
		<dc:creator>visit norway</dc:creator>
		<pubDate>Tue, 01 Dec 2009 13:55:20 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-782</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;-Why is the Travel Industry So Afraid of Emotion? http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/ (via @eirik_m)&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">-Why is the Travel Industry So Afraid of Emotion? <a href="http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/" rel="nofollow">http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/</a> (via @eirik_m)</span></span></span></p>
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		<title>By: Marie Melhagen</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-778</link>
		<dc:creator>Marie Melhagen</dc:creator>
		<pubDate>Tue, 01 Dec 2009 08:48:25 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-778</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @eirik_m: Dagens nyttige: RT @simpliflying: &quot;Why is the Travel Industry So Afraid of Emotion? ...&quot; ( http://bit.ly/5nZKkH )&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @eirik_m: Dagens nyttige: RT @simpliflying: &quot;Why is the Travel Industry So Afraid of Emotion? &#8230;&quot; ( <a href="http://bit.ly/5nZKkH" rel="nofollow">http://bit.ly/5nZKkH</a> )</span></span></span></p>
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		<title>By: Eirik Mykland</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-777</link>
		<dc:creator>Eirik Mykland</dc:creator>
		<pubDate>Tue, 01 Dec 2009 07:18:09 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-777</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Dagens nyttige: RT @simpliflying: &quot;Why is the Travel Industry So Afraid of Emotion? ...&quot; ( http://bit.ly/5nZKkH )&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Dagens nyttige: RT @simpliflying: &quot;Why is the Travel Industry So Afraid of Emotion? &#8230;&quot; ( <a href="http://bit.ly/5nZKkH" rel="nofollow">http://bit.ly/5nZKkH</a> )</span></span></span></p>
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		<title>By: Shashank Nigam</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-774</link>
		<dc:creator>Shashank Nigam</dc:creator>
		<pubDate>Tue, 01 Dec 2009 04:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-774</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;&quot;Why is the Travel Industry So Afraid of Emotion? TNS&#039; Carolyn Childs on travel marketing &#124; Sparksheet&quot; ( http://bit.ly/5nZKkH )&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">&quot;Why is the Travel Industry So Afraid of Emotion? TNS&#39; Carolyn Childs on travel marketing | Sparksheet&quot; ( <a href="http://bit.ly/5nZKkH" rel="nofollow">http://bit.ly/5nZKkH</a> )</span></span></span></p>
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		<title>By: The Transumer: Brand Citizenship Without Borders &#124; Sparksheet</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-388</link>
		<dc:creator>The Transumer: Brand Citizenship Without Borders &#124; Sparksheet</dc:creator>
		<pubDate>Thu, 12 Nov 2009 18:04:08 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-388</guid>
		<description>[...] for me at a Lower East Side speakeasy, but an alchemic memory of both. These strong loyalties and emotions help set the Transumer apart from the jet-setting [...]</description>
		<content:encoded><![CDATA[<p>[...] for me at a Lower East Side speakeasy, but an alchemic memory of both. These strong loyalties and emotions help set the Transumer apart from the jet-setting [...]</p>
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		<title>By: Tracy</title>
		<link>http://sparksheet.com/why-is-the-travel-industry-so-afraid-of-emotion/#comment-297</link>
		<dc:creator>Tracy</dc:creator>
		<pubDate>Tue, 03 Nov 2009 19:25:40 +0000</pubDate>
		<guid isPermaLink="false">http://sparksheet.com/?p=806#comment-297</guid>
		<description>Emotion is a good spur, but once people are primed to travel, how do companies differentiate themselves? Why should I travel Virgin instead of British, or stay at the Fairmont instead of the Ritz? Pure emotion works for iPods because Apple doesn&#039;t have any credible competitors in the mp3 market. But once people start comparison shopping, the price tag starts to matter.</description>
		<content:encoded><![CDATA[<p>Emotion is a good spur, but once people are primed to travel, how do companies differentiate themselves? Why should I travel Virgin instead of British, or stay at the Fairmont instead of the Ritz? Pure emotion works for iPods because Apple doesn&#8217;t have any credible competitors in the mp3 market. But once people start comparison shopping, the price tag starts to matter.</p>
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