Comments on: WiFi with Wings: Q&A with Michael Planey http://sparksheet.com/wifi-with-wings-qa-with-michael-planey/ Good ideas about content, media & marketing Tue, 22 May 2012 22:49:49 +0000 hourly 1 By: Marc Calis http://sparksheet.com/wifi-with-wings-qa-with-michael-planey/#comment-16396 Marc Calis Mon, 29 Aug 2011 16:39:04 +0000 http://sparksheet.com/?p=651#comment-16396 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Michael Planey is among the most respected inflight entertainment and communications consultants in the business. http://t.co/x7jzpj1</span></span> Michael Planey is among the most respected inflight entertainment and communications consultants in the business.
http://t.co/x7jzpj1

]]> By: Craig S http://sparksheet.com/wifi-with-wings-qa-with-michael-planey/#comment-8879 Craig S Wed, 09 Mar 2011 21:56:23 +0000 http://sparksheet.com/?p=651#comment-8879 It still sounds like a viscious circle of to give you WiFi, you will endure "targeted ads, e mails or Google type ads". All three are interruptive to my experience and as much as you want to believe they are a good way to compensate for "lost revenue" the model is wrong. Content marketing is not about creating portals of all your preferred messages and offers- it's about developing destination marketing engagement with contextual value. This can be accomplished without selling out with the aforementioned disruptive ads. Airlines should consider partnering with airports and air rail providers- keeping the "always on" passenger experience alive. Through this process, they earn the right to glean insights into interests and develop CSAT level communities. Once a trusted profile is enabled, the content is prescriptive and then the holy grail-merchandising offers can be presented. Airlines and their airport partners can participate in the destination marketing revenue opportunities- a net growth proposition vs. simple fee based passenger fee for WiFi or IFE. (Yes- this is something that is in Beta) It still sounds like a viscious circle of to give you WiFi, you will endure “targeted ads, e mails or Google type ads”. All three are interruptive to my experience and as much as you want to believe they are a good way to compensate for “lost revenue” the model is wrong.

Content marketing is not about creating portals of all your preferred messages and offers- it’s about developing destination marketing engagement with contextual value. This can be accomplished without selling out with the aforementioned disruptive ads.

Airlines should consider partnering with airports and air rail providers- keeping the “always on” passenger experience alive.

Through this process, they earn the right to glean insights into interests and develop CSAT level communities. Once a trusted profile is enabled, the content is prescriptive and then the holy grail-merchandising offers can be presented.

Airlines and their airport partners can participate in the destination marketing revenue opportunities- a net growth proposition vs. simple fee based passenger fee for WiFi or IFE.

(Yes- this is something that is in Beta)

]]> By: Aircraft Design and the Asian Transumer: Q&A with Daniel Baron | Sparksheet http://sparksheet.com/wifi-with-wings-qa-with-michael-planey/#comment-372 Aircraft Design and the Asian Transumer: Q&A with Daniel Baron | Sparksheet Tue, 10 Nov 2009 19:15:23 +0000 http://sparksheet.com/?p=651#comment-372 [...] consumers are hungering for communication as well as entertainment. So the future will be a mix of connectivity (WiFi, mobile access) plus traditional offerings (movies, magazines) and it will be interesting to [...] [...] consumers are hungering for communication as well as entertainment. So the future will be a mix of connectivity (WiFi, mobile access) plus traditional offerings (movies, magazines) and it will be interesting to [...]

]]> By: patrickus http://sparksheet.com/wifi-with-wings-qa-with-michael-planey/#comment-604 patrickus Wed, 28 Oct 2009 11:43:33 +0000 http://sparksheet.com/?p=651#comment-604 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Does branded content stand a chance in a WiFi-enabled airplane? Dont answer read: http://tinyurl.com/ydhnvrg</span></span> Does branded content stand a chance in a WiFi-enabled airplane? Dont answer read: http://tinyurl.com/ydhnvrg

]]> By: Seeing RED: Q&A with Virgin America's Inflight Entertainment director Alfy Veretto | Sparksheet http://sparksheet.com/wifi-with-wings-qa-with-michael-planey/#comment-219 Seeing RED: Q&A with Virgin America's Inflight Entertainment director Alfy Veretto | Sparksheet Mon, 05 Oct 2009 15:37:37 +0000 http://sparksheet.com/?p=651#comment-219 [...] there any plans to integrate your fleet’s inflight connectivity into Virgin America’s business operations? For example, by providing passengers information on connecting flights or irregular operations in [...] [...] there any plans to integrate your fleet’s inflight connectivity into Virgin America’s business operations? For example, by providing passengers information on connecting flights or irregular operations in [...]

]]> By: Ched http://sparksheet.com/wifi-with-wings-qa-with-michael-planey/#comment-208 Ched Thu, 01 Oct 2009 03:57:54 +0000 http://sparksheet.com/?p=651#comment-208 I would never pay for internet in a non-commuter plane. I just don't need it while I'm sleeping ;) I would never pay for internet in a non-commuter plane. I just don’t need it while I’m sleeping ;)

]]> By: Diane Miller http://sparksheet.com/wifi-with-wings-qa-with-michael-planey/#comment-206 Diane Miller Wed, 30 Sep 2009 19:11:03 +0000 http://sparksheet.com/?p=651#comment-206 I don't plan on plugging into WiFI in flight unless airlines scrap fees or my company foots the bill. This is like working overtime with no pay. Travel is supposed to be relaxing-- I'd take a cheesy movie over e-mail any day. I don’t plan on plugging into WiFI in flight unless airlines scrap fees or my company foots the bill. This is like working overtime with no pay. Travel is supposed to be relaxing– I’d take a cheesy movie over e-mail any day.

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